Stop Collecting Certifications.
Start Becoming the Coach Your Clients Can’t Leave.
The 6-month mastermind for coaches and consultants who have the expertise but haven’t built the brand, the offers, or the sales confidence to match it.
10 Practitioners · 6 Months · 12 Bi-Weekly Calls · Your Brand, Offers, Content & Sales System... Built.
FOUNDING COHORT — ONLY 10 SPOTS
Application takes 5 minutes. I review every one personally.
HERE’S WHAT I KNOW ABOUT YOU
You’re Good at What You Do. Your Business Doesn’t Reflect That Yet.
You’ve spent years getting certified. You’ve invested in your education, your training, your expertise. Your clients who DO work with you get incredible results. You genuinely care about the people you serve.
And yet...
→ You’re watching coaches with half your experience charge twice your prices — and somehow they’re booked solid
→ You’ve been “about to launch” for months (or years) but your brand still doesn’t feel right
→ Your content gets likes but no leads — and you’re not sure what to post or how to say it
→ You’re undercharging because you don’t feel “ready” to ask for premium prices
→ You know AI could help you create content, but everything it generates sounds generic and nothing like you
→ Your offers are scattered — you’ll say yes to anyone who asks, at whatever price they’ll pay
→ You avoid sales conversations because they feel pushy, sleazy, or like you’re begging
→ You think you need another certification before you’re “allowed” to charge what you’re worth
I’ve worked with enough coaches to know: the problem is not your expertise. You have more than enough knowledge to change people’s lives.
The problem is that you haven’t built the brand, the offers, the content system, or the sales confidence to match what you’re actually capable of delivering.
And underneath all of that — you haven’t fully stepped into the identity of the coach who commands those things naturally. You’re still performing the role instead of embodying it.
That’s what this mastermind fixes.
The coaches who charge premium prices and keep clients for years aren’t better credentialed. They’re more clear, more confident, and more themselves. That’s it.
...Founding Cohort - Only 10 Spots Available
Steff Parra
“Working with Ciara was one of the best decisions I’ve made for my business. She has a unique way of combining direct, honest feedback with real support, which pushed me out of my comfort zone and into action.
Her focus on integrity and taking action, even when it feels messy, helped me move past perfectionism and start making real progress. I built more confidence, gained clarity in my vision, and began creating a business that actually reflects my values.
Her mentorship changed how I show up, not just in my business, but in my life.”
THE SOLUTION
The Authentic Authority Mastermind
6 months. 10 coaches. You will walk out with everything you need: a brand that’s unmistakably yours, crystal clear offers, content that converts, and the ability to sell your work without flinching.
This is not another course full of PDFs you’ll never read. This is not a Facebook group where you post and nobody responds. This is not theory from someone who’s never built what they’re teaching.
This is deep, hands-on work...
...the same process I use with my private clients to build brands from the ground up. Recently, I took a practitioner with 15+ years of corporate experience, 4 health certifications, and zero clarity on her brand — and in a matter of weeks, she had:
✓ A complete brand story extracted from her real life — not a sanitized, generic version
✓ A clear ideal client avatar with the exact language her audience uses (not practitioner-speak)
✓ A 3-tier offer structure with pricing mapped from $2,500 to $7,000
✓ A maintenance program designed for long-term client retention and recurring revenue
✓ 4 content pillars with a posting rhythm proven by her own LinkedIn analytics
✓ 10 ready-to-post content pieces written in her actual voice
✓ A complete Sell By Chat playbook adapted for her niche
✓ A viral content framework with hook templates customized to her expertise
✓ An AI workflow system that saves her 10+ hours per week on content creation
✓ A 30-day action plan with revenue-generating activity starting Day 1
That’s what happens when someone who’s done it for 20 years helps you build the infrastructure that matches your expertise.
Now imagine doing that level of work over 6 months, with a cohort of 10 ambitious practitioners, with bi-weekly coaching, monthly office hours, and a private community holding you accountable every step of the way.
Apply Now for the Founding Cohort
IN 6 MONTHS, YOU WILL HAVE...
Not Just Knowledge. A Business.
Here’s what you’ll walk out of this mastermind with: tangible, built, ready to deploy.
Your Brand: Clear, Differentiated, and Unmistakably You
Your origin story, extracted, edited, and structured for maximum impact.
Your ideal client avatar, with the exact language she uses, not the language you learned in your certification.
Your positioning, the one sentence that makes the right people say “that’s exactly what I need.”
Your voice guidelines, so every piece of content, every email, every DM sounds like you.
Your Offers: Structured for Revenue and Retention
A tiered offer architecture that gives clients a clear path from first contact to long-term relationship.
Pricing that reflects your value and increases as you build proof.
A maintenance or retention program that creates recurring revenue and keeps clients for years.
No more one-off sessions. No more “I’ll work with anyone at any price.”
Your Content System: Powered by AI, Anchored in Your Expertise
My exact framework for creating content that goes viral, adapted to your voice and your niche.
A centralized AI project that knows your brand so well it can draft content that sounds like you in minutes.
Content pillars mapped to your expertise with hook templates, posting rhythms, and performance tracking.
The system I used to go viral 5+ times, not by faking expertise, but by amplifying real experience.
Your Sales Playbook: From DMs to Signed Clients
The complete Sell By Chat system for converting social media conversations into paying clients without being pushy, cold pitching, or feeling like a used car salesman.
My Empowered Sales Playbook, the same framework I’ve used to close millions in revenue.
The exact discovery call structure that qualifies, connects, and closes.
Objection handling for every scenario you’ll encounter.
Confidence that selling is serving, not begging.
Your Identity: The Coach Who Commands, Not Performs
This is the piece nobody else teaches, and it’s the piece that makes everything else work.
When you fully step into the identity of the coach you’re becoming, when you stop performing confidence and start actually having it, everything changes.
The content flows. The sales conversations feel natural. The pricing feels earned. The clients feel the difference.
You stop wondering if you’re “ready” and start operating like you’ve always been ready.
Apply Now for the Founding Cohort
THE ROADMAP
Your 6-Month Transformation
12 bi-weekly teaching calls. Monthly office hours. A private community of 10 committed practitioners. Here’s how the 6 months break down:
Phase 1: Brand Excavation (Month 1 — Calls 1-2)
Extract your real story, not the sanitized version. Define who you actually help and the exact language they use. Build your brand voice, positioning, and “category of one” statement. Create your AI brand project with all assets loaded.
Deliverables: Brand story document. Ideal client avatar with real language. Positioning and voice guidelines. Centralized AI project, built.
Phase 2: Offer Architecture (Month 2 — Calls 3-4)
Design your tiered offer structure, including entry, core, and premium. Set pricing that reflects your value. Build a retention or maintenance program for long-term revenue. Map the client journey from first touch to a multi-year relationship.
Deliverables: Tiered offer suite, built. Pricing strategy with upgrade path. Maintenance program structure. Client journey map.
Phase 3: The AI Content Engine (Month 3 — Calls 5-6)
Learn my viral content framework, the Controversial Hook Method. Build your content pillars. Create hook templates customized to your niche. Master the AI workflow that turns voice memos into scroll-stopping content in minutes.
Deliverables: Content pillars, mapped. Hook template library, built. Viral content framework, mastered. First 10 content pieces, created.
Phase 4: Sales Mastery (Month 4 — Calls 7-8)
Master the Empowered Sales Playbook, from DM conversations to signed clients. Learn the Sell By Chat framework for converting social engagement into discovery calls. Build your objection handling scripts. Practice until selling feels like serving.
Deliverables: Sell By Chat playbook, adapted to your niche. Discovery call framework, built. Objection scripts, customized. Sales confidence, unshakeable.
Phase 5: Visibility & Launch (Month 5 — Calls 9-10)
Build your masterclass or live training as a conversion event. Launch your email list and welcome sequence. Go visible with your first 30 days of consistent, strategic content. Start booking and closing clients using everything you’ve built.
Deliverables: Masterclass, built and delivered. Email funnel, live. First paying clients, closed. Daily content rhythm, established.
Phase 6: Scale & Sustain (Month 6 — Calls 11-12)
Optimize what’s working. Double down on top-performing content. Refine your sales conversations with real data. Build systems for sustainable growth so your business runs without burning you out. Create your 12-month growth plan.
Deliverables: Performance optimization. Systems for sustainability. Revenue growth plan, mapped. 12-month strategic roadmap.
→ Apply Now for the Founding CohortWHAT’S INCLUDED
Everything You Need. Nothing You Don’t.
Core Mastermind
- 12 Bi-Weekly Group Coaching Calls (90 min each) — Deep teaching, hot seats, and live implementation. This is real work on your business, not lectures.
- Monthly Office Hours — Drop in, get your questions answered, and troubleshoot in real time. Open to all members.
- Private Mastermind Community — 10 committed coaches with daily access for accountability, feedback, and support as you build alongside each other.
- The Empowered Sales Playbook — My complete sales system taught live and given as a resource. Includes the Sell By Chat framework, discovery call scripts, and objection handling.
- The Controversial Hook Method — My viral content framework. Hook templates, AI prompt banks, and the exact system I use to create content that reaches hundreds of thousands.
- AI Authority Blueprint — A step-by-step process to build a centralized AI project that knows your brand, your voice, and your audience so content creation becomes faster and easier.
- Brand Asset Templates — Everything you need to build your brand infrastructure, including your brand story, ideal client, offer architecture, content pillars, and voice guidelines.
- Lifetime Access to All Materials — Every recording, template, playbook, and resource is yours to keep forever.
Join the Founding Cohort
The Authentic Authority
YOUR INVESTMENT
Two Ways to Join
Both tiers include the full 6-month mastermind experience. The VIP upgrade adds dedicated 1:1 time with me every month for practitioners who want personalized attention on their specific business.
VIP Upgrade — Most Popular
$1,800
per month for 6 months — or $10,000 paid in full (save $800)
APPLY FOR VIPOne premium client covers your entire Mastermind investment.
Most practitioners add 3-5 premium clients within the first 90 days.
FOUNDING MEMBER EXCLUSIVE
This Is the First Cohort. These Prices Will Never Be This Low Again.
The next cohort will be priced at $1,800/month (Mastermind) and $2,500/month (VIP). Founding members lock in current pricing and get first access to all future program updates, materials, and resources at no additional cost.
*First 5 applicants accepted also receive a bonus 30-minute 1:1 brand audit call before the program begins.
This Mastermind Is For You If:
✓ You’re a coach or consultant with real expertise but your business doesn’t reflect it yet
✓ You’re tired of watching less qualified people charge more and book more clients
✓ You want to use AI to amplify your content without sounding like a robot
✓ You need a clear offer structure — not a menu of “I’ll do whatever you want”
✓ You want to learn how to sell through conversations, not cold pitches
✓ You’re done collecting certifications and ready to start building a business that reflects what you already know
✓ You can handle direct feedback — I won’t sugarcoat what needs to change
✓ You want to be part of a small, committed group of peers who push each other to grow
This Is NOT For You If:
→ You’re looking for a magic bullet or want results without doing the work
→ You want tactics without being willing to look at who you’re being as a coach
→ You think another certification will solve your business problem
→ You’re looking for the cheapest option — this is a premium investment for serious practitioners
→ You’re not coachable or open to honest feedback
APPLY NOW!
I’m Ciara Foy. And I’ve Done the Thing.
I’ve spent 20 years in the health and wellness industry. Not as a theorist. As a practitioner, business owner, and coach who has built, scaled, and sustained everything I teach.
The highlights: Built and ran 2 weight loss clinics. Helped thousands of clients transform their health. Generated millions in revenue. Written a book on transformation. Gone viral multiple times using the exact AI framework I teach in this mastermind. Maintained client relationships that span decades — fertility, pregnancy, perimenopause, cancer recovery, and every life stage in between.
But here’s what actually matters: I walk the talk. I don’t just teach health — I’ve maintained the same weight for 15 years. I don’t just teach business — I’ve built multiple successful practices. I don’t just teach sales — I close high-ticket clients through DMs every week. I don’t just teach AI — I use it daily to create content that reaches hundreds of thousands.
I’ve also been through a brutal divorce, navigated single motherhood, rebuilt my finances from scratch, and come out the other side with a business I love and a life I designed on purpose. When I tell you that identity is everything, I mean it — because I’ve had to rebuild mine more than once.
The coaches who work with me don’t just learn tactics. They become different people. More clear. More confident. More themselves. And their businesses reflect it.
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